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  • Position: Artist in Residence, Asia-Pacific
  • Location: Seoul, South Korea
  • Specialty: Soft and radiant K-pop beauty
  • Inspired by: Fashion and music
As a celebrity makeup artist and beauty expert, Seo Ok has created some of K-pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
“Makeup is all about the details.”
Seo’s favorites

“Luxe Lipstick is
my all-time favorite.”
19 shades
CA $53.00
CA $53.00
Your match
Downtown Rose
Light warm nude​
CA $53.00
20 shades
CA $33.00
CA $33.00
3g
Your match
Warm Natural
3g
CA $33.00
CA $47.00
CA $47.00
12ml
Your match
Black
A blackest black.
12ml
CA $47.00
3 sizes
CA $33.00
CA $33.00
15ml
15ml
Choose your size
  • 15ml
    CA $33.00
  • 1.7 oz./50ml
    CA $93.00
  • 100ml
    CA $148.00
Close
CA $33.00
5 shades
CA $47.00
CA $47.00
0.1 oz/3 g
Your match
Black Ink
Best Seller
A jet black.
0.1 oz/3 g
CA $47.00

Pro Tip

Apply makeup like a feather—using the lightest touch possible.

Behind

the Beauty

Beauty muse?
Every model I work with is my muse

Signature look?

Natural makeup that makes a soft impression

Other dream job?

Singer

Personal theme song?

Girls’ Generation ”Strength”

Can’t-live-without products?

Extra Lip Tint and Intensive Skin Serum Cushion Foundation

Meet

More artists