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What It IsA true original. Thi...
A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula—all with 12 hours of waterproof and sweat- and humidity-resistant wear.
Awarded "Best Beauty Buys" in Instyle Magazine (April 2015 & May 2016).
Awarded the "Icon Reward" in Essence Magazine (April 2015).
Featured in Allure Magazine (May 2016).
As seen in Tibi Spring 2019 Ready-To-Wear (NYFW September 2018).
Why It's DifferentHighly pigmented, th...
Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing, and won't smudge or fade.
How to UseDip the tip of the U...
Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner.