![](/media/export/cms/guides/Eyeshadow/bb-mobile-eyeshadowguide-hero_@2x.jpg)
guide
powder eye
shadow
![](/media/export/cms/guides/Eyeshadow/SS20-mobile-eyeshadowguide-powder_@2x.jpg)
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-eyeshadow_@2x.jpg)
eye shadow
BENEFITS
Densely pigmented matte powder glides on and blends easily.
HOW TO USE
Apply all over lids, in the creases or as a highlighter. Dark shades can be used as a liner; apply with a dry or damp Eye Liner Brush.
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-shimmerwasheyeshadow_@2x.jpg)
shimmer wash
eye shadow
BENEFITS
Silky powder softly illuminates lids with luminous, translucent color.
HOW TO USE
Sweep lighter shades from lashlines to browbones using the Eye Shadow Brush. For depth, smudge darker shades in the creases. To create a subtle shimmer liner, choose a dark shade and line eyes with a slightly damp Eye Liner Brush.
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-sparklingeyeshadow_@2x.jpg)
SPARKLE EYE SHADOW
BENEFITS
Prismatic powder lights up eyes with shimmering pearl pigments.
HOW TO USE
Apply at inner corners to add brightness, or layer all over lids for more intense sparkle.
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-metalliceyeshadow_@2x.jpg)
BENEFITS
High-shimmer, high-pigment powder
applies smoothly and stays crease-free.
HOW TO USE
Dust onto the lower lids, up to the creases,
with the Eye Shadow Brush. For depth,
smudge a slightly darker shade in the creases.
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-luxeeyeshadow_@2x.jpg)
luxe eye shadow
BENEFITS
Rich, high-impact formula gives eyes instant incandescence with 8-hour wear.
HOW TO USE
Sweep or smudge across lids for multidimensional shimmer. To intensify, dampen brush before applying.
cream eye
shadow
![](/media/export/cms/guides/Eyeshadow/SS20-mobile-eyeshadowguide-cream_@2x.jpg)
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-creamstick_@2x.jpg)
Long-Wear Cream
Shadow Stick
BENEFITS
Multi-purpose shadow that easily glides on and stays put for 8 hours. Can be used on its own or as a base for powder shadows.
HOW TO USE
Swipe across lids and blend with fingertips for effortless application on the go.
eye shadow
palettes
![](/media/export/cms/guides/Eyeshadow/SS20-mobile-eyeshadowguide-palettes_@2x.jpg)
![](/media/export/cms/guides/Eyeshadow/SS20-eyeshadowguide-tiles-essentialeyepalette_@2x.jpg)
The Essential Multicolor
Eye Shadow Palette
BENEFITS
Artist-curated palette features five universally flattering shades in finishes from matte to metallic.
HOW TO USE
Sweep a shade close to your skin tone across lids, layer deeper shades on top, and smudge darker shades along creases and lashlines. Finish with shimmery shades to accent and highlight.
![](/media/export/cms/guides/Lip/Bb-mobile-thelipguide-tout-youcam_@2x.jpg)
you with our virtual try-on tool.